{"id":4695,"date":"2026-10-19T15:16:11","date_gmt":"2026-10-19T13:16:11","guid":{"rendered":"https:\/\/blog.tenutamontemagno.it\/?p=4695"},"modified":"2026-10-19T15:16:14","modified_gmt":"2026-10-19T13:16:14","slug":"vigneul-from-vineyard-to-skincare","status":"publish","type":"post","link":"https:\/\/blog.tenutamontemagno.it\/en\/vigneul-from-vineyard-to-skincare\/","title":{"rendered":"From vineyard to skincare: a project that transforms winemaking by-products into new resources for natural cosmetics"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">At Tenuta Montemagno, sustainability also means reducing waste and making the most of everything that comes from the vineyard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This vision is at the heart of <strong>VIGNEUL<\/strong>, the skincare line developed from by-products of the estate\u2019s biodynamic winemaking process. Through <strong>upcycling<\/strong>, materials left over after wine production are recovered and transformed into active ingredients for skincare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is a tangible example of circular economy applied to the wine sector, bringing together scientific research, cosmetic innovation and the responsible use of resources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>From winemaking to cosmetics<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the core of the project is the patented <strong>Molecular Bioliquefaction\u00ae<\/strong> technology, which makes it possible to enhance the plant-based components found in winemaking by-products and make them suitable for cosmetic use.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The principle is simple: extending the life cycle of a raw material by giving it a new purpose, so that its value does not end with wine production.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this way, the winemaking heritage of <strong>Monferrato<\/strong> connects with a different field, natural cosmetics, through an approach to sustainability that goes beyond reducing environmental impact and also focuses on rethinking the potential of existing resources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>UVA-LIFT and the 2026 Excellence Award<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2026, <strong>UVA-LIFT Serum with Grape Extract<\/strong> received the <strong>Excellence Award<\/strong> at the European Natural Beauty Awards, an international recognition dedicated to natural cosmetic products that stand out for quality, innovation, efficacy and commitment to sustainability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Formulated with <strong>99.8% ingredients of natural origin<\/strong>, the serum is one of the clearest expressions of this philosophy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The significance of the award lies above all in the international context in which the product is assessed, with particular attention to quality, innovation, efficacy and sustainability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is therefore more than a recognition of the formulation itself: it also acknowledges a broader approach that brings together cosmetic research and a more conscious use of resources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A different way of looking at the vineyard<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">VIGNEUL shows how winemaking can generate value beyond the cellar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The same raw material from which wine is produced can continue its life cycle in different forms, opening up new applications and creating a connection between agriculture, research and skincare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This perspective broadens the meaning of sustainability and, starting from the vineyards of Tenuta Montemagno, offers a contemporary way of interpreting the resources of <strong>Monferrato<\/strong>: not only preserving and respecting them, but fully understanding their potential.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1600\" data-id=\"4697\" src=\"https:\/\/blog.tenutamontemagno.it\/wp-content\/uploads\/2026\/10\/Progetto-senza-titolo-55.jpg\" alt=\"\" class=\"wp-image-4697\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1907\" height=\"1807\" data-id=\"4699\" src=\"https:\/\/blog.tenutamontemagno.it\/wp-content\/uploads\/2026\/10\/ENBA_BLACK_LABELS_EXCELLENCE.png\" alt=\"\" class=\"wp-image-4699\"\/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>VIGNEUL, the skincare line created from Tenuta Montemagno\u2019s winemaking by-products and awarded at the 2026 European Natural Beauty Awards for innovation, natural ingredients and sustainability.<\/p>\n","protected":false},"author":3,"featured_media":4697,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[125,126],"tags":[189,443,440,442,152,441],"class_list":["post-4695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-territory","category-vineyards-and-cellar","tag-monferrato","tag-natural-skincare","tag-skincare","tag-sustainability","tag-tenuta-montemagno-2","tag-vigneul"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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