From vineyard to skincare: a project that transforms winemaking by-products into new resources for natural cosmetics
At Tenuta Montemagno, sustainability also means reducing waste and making the most of everything that comes from the vineyard.
This vision is at the heart of VIGNEUL, the skincare line developed from by-products of the estate’s biodynamic winemaking process. Through upcycling, materials left over after wine production are recovered and transformed into active ingredients for skincare.
It is a tangible example of circular economy applied to the wine sector, bringing together scientific research, cosmetic innovation and the responsible use of resources.
From winemaking to cosmetics
At the core of the project is the patented Molecular Bioliquefaction® technology, which makes it possible to enhance the plant-based components found in winemaking by-products and make them suitable for cosmetic use.
The principle is simple: extending the life cycle of a raw material by giving it a new purpose, so that its value does not end with wine production.
In this way, the winemaking heritage of Monferrato connects with a different field, natural cosmetics, through an approach to sustainability that goes beyond reducing environmental impact and also focuses on rethinking the potential of existing resources.
UVA-LIFT and the 2026 Excellence Award
In 2026, UVA-LIFT Serum with Grape Extract received the Excellence Award at the European Natural Beauty Awards, an international recognition dedicated to natural cosmetic products that stand out for quality, innovation, efficacy and commitment to sustainability.
Formulated with 99.8% ingredients of natural origin, the serum is one of the clearest expressions of this philosophy.
The significance of the award lies above all in the international context in which the product is assessed, with particular attention to quality, innovation, efficacy and sustainability.
It is therefore more than a recognition of the formulation itself: it also acknowledges a broader approach that brings together cosmetic research and a more conscious use of resources.
A different way of looking at the vineyard
VIGNEUL shows how winemaking can generate value beyond the cellar.
The same raw material from which wine is produced can continue its life cycle in different forms, opening up new applications and creating a connection between agriculture, research and skincare.
This perspective broadens the meaning of sustainability and, starting from the vineyards of Tenuta Montemagno, offers a contemporary way of interpreting the resources of Monferrato: not only preserving and respecting them, but fully understanding their potential.
